Arbër Ismajli ran for mayor of Gjilan in Kosovo’s 2025 local elections under the slogan “Bashkë për Fitore”. We designed and built his campaign website: the programme, a list of promises for each neighbourhood and village, a diary and photographs from the campaign, and simple ways for residents to report a problem or join the team.
A mayoral programme covers a whole municipality, but a voter reads it for their own street, school, or village. The website had to carry a full four-year programme, show each neighbourhood and village what it would get, keep up with a campaign that produced news and photographs every day, and give residents something to do besides read.
Eleven areas, from education and health to the municipal budget, each with concrete projects.
Ten neighbourhoods and eleven villages, each with its own numbered promises.
Report a problem, join the team, or send a request, a complaint, or a question.
The slogan and the ballot number 113 sit in the header everywhere.
Promises are listed by the place they are made to.
Reporting a problem is one button away on every page.
Four choices shaped how voters met the campaign, each shown on the screen it shaped.
The homepage opens on a portrait of Arbër Ismajli beside the office he was running for, the slogan “Bashkë për Fitore” set in heavy, slanted Exo, and one action: read the programme. The logo carries the ballot number, 113, so it appears at the top of every page.
The promises page gives each of 21 neighbourhoods and villages its own block, labelled as a neighbourhood or a village and named in a dark tag, with three to five numbered promises: a pavement, a water supply, a park, a road to be asphalted.
Raporto sits in red at the end of the main navigation on every page. The form asks for no name or email: a resident ticks the kind of problem, such as lighting, waste, or damaged pavements, gives the place, describes it, and can add a photo.
Two pages follow the campaign as it happens. Ditari Arbërit is a diary of short articles on positions and events, with the latest three on the homepage. Momentet e Arbërit is a page of photographs from rallies, meetings, and visits.
The campaign’s navy and red carry every page: a navy header and footer, red for actions and the ballot number, and a deeper red for page titles. Headings are set in a heavy, slanted Exo that matches the logo, so the website reads like the posters.
Headings, buttons, and labels are set in Exo, slanted for the slogan and section labels. Body text uses Mulish, a quieter sans serif for long programme text.
Square red buttons with white Exo labels, and place names in navy tags under red bands.
These are the actual screens of the campaign website, captured from our copy because it is no longer online. Select a step to see it.
Screen from the campaign website.
The details that do not show in a screenshot, but decide whether a visitor can take part.
Every neighbourhood and village had its own promises to point to.
Residents could report a problem or volunteer from any page.
Diary posts and photographs on the campaign’s own website.
Tell us what your customers need to do. We’ll help you work out how the website can make it easier.
